Sporting Sheilas is a website promoting Australia’s women’s national sport teams. They have their own Facebook page, their own YouTube channel and they are using del.icio.us to bookmark news articles they find on the web.
Last liked video of Sporting Sheilas on YouTube.
Sporting Sheilas also have their own blog but this hasn’t been updated since 14 February 2010. Their blog Women’s Sport Blog has very few comments. Most of the posts have no comments what so ever. This may have been a wake up call for the people writing the blog. What’s the point in writing a blog if no one reads it? Or maybe they had a few readers but no one was willing to start a discussion about the topics raised.
It looks like Sporting Sheilas understood that there was no point in updating their blog. So instead they spent their time updating their Facebook page and bookmarking news articles using del.icio.us. They figured out that this was what their audience wanted.
The Women’s Game is a website promoting women’s football (soccer) in Australian and overseas. At the moment they are upgrading their website and will re-launch it early in September. They also have a Facebook page and a Twitter account. It is their Twitter account they are using to give their audience the latest news. They have their Twitter account connected to their Facebook page so all their tweets go up on their Facebook page as well. This is very clever because you get your content published on two separate media outlets by only writing it once. Timesaving!
It’s important to interact with your audience and that’s what The Women’s Game is doing on Twitter. You also have to think about using different platforms like YouTube and Facebook. Bookmarking articles on the web is a good way of facilitating your audience.